Don't give up! By default, you won't be a failure! Try a new way. Rethink, Reinvent, if you walk away from what you really believe in, you never know what might have been. You believe for a reason. Now work on making it a reality.
Great Example : Wheel of Fortune.. The TV show that everyone knows was NOT an instant hit ... even was cancelled. But now, TV show, Computer Game, Pone App, Casino Slots, 'Wheel' is everywhere...
So what may seem like a failure is an opportunity to get you to try harder, rethink and implement new strategy.
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